DJPSenior Product Designer

Daniel Pitrowiski

Daniel "DJP" Pitrowiski is a California-based product designer with 16 years of experience building software and leading startups to acquisition. He is best known for a decade leading design for the Wootric customer experience platform, which carried him through acquisitions by InMoment and later Press Ganey. Enterprise customers of that platform include Foot Locker, DocuSign, Zoom, and Glassdoor across more than 80 countries.[1]

Background

Pitrowiski came to product design through startups, where the person drawing the screens was often also the person writing the spec, talking to customers, and running the support queue. That combination became his working style. Across 16 years he has been the individual contributor deep in the details and the leader setting the vision, often in the same quarter.

Case Studies

Full write-ups for each project are linked below.

Press Ganey (now Qualtrics)

Leading the Wootric platform inside Press Ganey

AI tools that digest feedback at scale and close the loop.

 Wootric · InMoment

CXInsights - using AI to digest millions of surveys

What do you do with all your customer feedback?

 Enthuse

Rewarding college fans for engaging

Points, rewards, and fan-engagement for a sports-loyalty startup.

Articles

More on Medium →

Career

Press Ganey (now Qualtrics) 2025–2026

After Press Ganey's acquisition, Pitrowiski led design for the Wootric platform within Press Ganey Forsta, focused on surveying customers and using AI tools to digest feedback at scale and close the loop with each respondent.[2]

Building an AI-CRM at Wootric and InMoment 2015–2025

Wootric survey design admin with web, email, iOS, and Android previews
The Wootric survey.

Pitrowiski joined Wootric in November 2015 as Senior Product Designer. Wootric's surveys have reached billions.[3]

He led the design and launch of CXInsights, an AI-powered customer experience platform that turns large volumes of open-ended feedback into themes a team can act on.

Why we built AI-powered Wootric CXI.[4]

In January 2021, InMoment acquired Wootric.[5]

Developer analytics at Bliss 2015

As Lead Product Designer at Bliss, an automated technical-debt management system, he designed tools that gave engineering managers visibility into the quality and performance of their team's code, a problem where managers historically had little to go on. During his tenure the paying customer base grew 500%.[6]

Product and UX Designer at Vacatia 2013–2014

At Vacatia he managed features from spec to release and ran customer service technology. He built processes and automation on top of Zendesk that raised user satisfaction, cut ticket response times, and gave the company its first real metrics for measuring and improving the support team.[7]

Sports loyalty at Enthuse 2010–2013

The Enthuse app on an iPhone, showing a 200,000-point reward for a trip to the ESPYs
The Enthuse app, which rewarded college sports fans for showing up.

As UI/UX lead and product manager at Enthuse, a San Francisco sports-loyalty startup, Pitrowiski designed the iOS, Android, and web apps that rewarded college sports fans with points and real prizes for checking in at games and sharing photos. At the University of Miami, the first major partner, the app reached 12,500 fans, 27,000 check-ins, and 40,000 game RSVPs in its first quarter, with more than 10,000 sign-ups in launch week alone. He also designed the video boards, fliers, and signage that brought fans in at the Atlantic Sun and America East championships, while managing a distributed team across France, Indonesia, Australia, and Boston. In 2012 the company raised $1.3M.[8] Read the case study →

Side projects

Toolkit

  • Claude
  • Figma
  • Rapid Prototyping
  • Cursor
  • Product strategy
  • HTML · CSS · jQuery
  • iOS · Android
  • AI Design
  • Codex
  • Cross-functional Team Leadership
  • Github
  • Midjourney
  • Presentations
  • Vercel
  • Web
  • Linear

References

  1. About Daniel. danpitrowiski.github.io.
  2. Press Ganey Forsta. pgforsta.com.
  3. Wootric. wootric.com.
  4. Why we built AI-powered Wootric CXI. help.wootric.com.
  5. InMoment Acquires Digital Feedback Leader Wootric. InMoment, Jan 2021.
  6. Bliss. blissai.com.
  7. Vacatia. vacatia.com.
  8. Enthuse raises $1.3M from Greystripe co-founder and others. TechCrunch, December 2012.

External links