DJPSenior Product Designer

Daniel Pitrowiski

Known for leading startup design teams from zero to acquisition.

Background

Daniel "DJP" Pitrowiski is a California-based product designer with 16 years of experience designing software. He is best known for a decade leading design for the Wootric customer experience platform, which carried him through acquisitions by InMoment, Press Ganey, and Qualtrics. Enterprise customers of that platform include Foot Locker, DocuSign, Zoom, and Glassdoor across more than 80 countries.[1]

Case Studies

Full write-ups for each project are linked below.

Press Ganey (now Qualtrics)

Leading the Wootric platform inside Press Ganey

AI tools that digest feedback at scale and close the loop.

 Wootric · InMoment

CXInsights: AI feedback analysis that took Wootric from $1M to $5M ARR

What do you do with all your customer feedback?

 Enthuse

Enthuse: 10,000 sign-ups in one launch week

Points, rewards, and fan-engagement for a sports-loyalty startup.

Articles

More on Medium →

Career

Press Ganey (now Qualtrics) 2025–2026

After Press Ganey's acquisition, Pitrowiski led design for the Wootric platform within Press Ganey Forsta, focused on surveying customers and using AI tools to digest feedback at scale and close the loop with each respondent.[2]

Building an AI-CRM at Wootric and InMoment 2015–2025

Wootric survey design admin with web, email, iOS, and Android previews
The Wootric survey.

Pitrowiski joined Wootric in November 2015 as Senior Product Designer. Wootric's surveys have reached billions.[3]

He led the design and launch of CXInsights, an AI-powered customer experience platform that turns large volumes of open-ended feedback into themes a team can act on.

In January 2021, InMoment acquired Wootric.[4]

Developer analytics at Bliss 2015

Lead Design for an automated technical-debt management system.[5]

UX Designer and Product at Vacatia 2013–2014

Managed features from planning, design, to technical specification.[6]

Sports loyalty at Enthuse 2010–2013

The Enthuse app on an iPhone, showing a 200,000-point reward for a trip to the ESPYs
The Enthuse app, which rewarded college sports fans for showing up.

As UI/UX lead at Enthuse, a SF sports-loyalty startup. Daniel designed the iOS, Android, and web apps that rewarded college sports fans with real rewards for engaging.

UMiami, the first major partner, launched to have 12,500 fans, 27,000 check-ins, and 40,000 game RSVPs in its first quarter. In 2012 the company raised $1.3M.[7] Read the case study →

Side projects

Toolkit

  • Claude
  • Figma
  • Rapid Prototyping
  • Cursor
  • Product strategy
  • HTML · CSS · jQuery
  • iOS · Android
  • AI Design
  • Codex
  • Cross-functional Team Leadership
  • Github
  • Midjourney
  • Presentations
  • Vercel
  • Web
  • Linear

References

  1. About Daniel. danpitrowiski.github.io.
  2. Press Ganey Forsta. pgforsta.com.
  3. Wootric. wootric.com.
  4. InMoment Acquires Digital Feedback Leader Wootric. InMoment, Jan 2021.
  5. Bliss. blissai.com.
  6. Vacatia. vacatia.com.
  7. Enthuse raises $1.3M from Greystripe co-founder and others. TechCrunch, December 2012.

External links