Hi I'm Daniel 👋

I've spent the past 15+ years working across nearly every layer of building software products- UX and product design, product management, data and analytics, even hands-on SQL and Python when the problem called for it. I've been the individual contributor in the weeds and the leader setting the vision, often at the same time. That gives me a fluency most product people don't have: I know what each discipline actually needs to do its best work, and how to connect them into something bigger than any one of them alone.

Most recently, I've led product and design together at Wootric — officially holding both the Senior Product Manager and Lead Designer title through three different ownership chapters (Wootric, then InMoment, now Press Ganey) without ever losing momentum for the team or the platform. I led the 0-to-1 design and launch of an AI-powered customer experience platform with LLM capabilities, architected a company-wide unified customer database that turned scattered spreadsheets into a real analytics asset, and now help steer a platform trusted by enterprise customers like Foot Locker, DocuSign, Zoom, and Glassdoor across 80+ countries.

What sets me apart is that I don't just manage the roadmap or push pixels. I do both, at a senior level, simultaneously. That dual fluency means less gets lost in translation between what's designed and what's actually shippable, and it's let me move fast on ambiguous, zero-to-one problems throughout my career — from co-founding tech startups to building iOS/Android apps for sports fans.

As we enter the AI era, I'm leaning all the way in. And not just at work, where I've led the design of LLM-powered insight tools, but on my own time, where I've built and iterated my own AI agent to solve a real decision-making problem for a community I'm part of. AI won't replace product thinking, it'll make the best product people faster, more experimental, and freer to focus on the human problem underneath the data. That's the accelerant I'm chasing next.

You can find me on LinkedIn, read my articles on Medium, or better yet, shoot me an email.